Privacy Policy

Introduction

MSP Cars Limited, trading as Mercia Sports & Performance ("we", "us", "our"), is committed to protecting and respecting your privacy. This policy explains how we collect, use, store and protect your personal data when you visit our website or enquire about our vehicles.

We are registered in England and Wales. Company number: 16974941. Registered address: Hanover Court, Lichfield, Staffordshire.

Please read this policy carefully. By using our website or submitting an enquiry, you confirm that you have read and understood how we handle your personal data.

What Data We Collect

We may collect and process the following personal data about you:

• Identity data — your full name
• Contact data — email address, phone number
• Enquiry data — vehicle of interest and any message you send us
• Technical data — IP address, browser type and version, time zone, operating system and other technology on the devices you use to access this website
• Usage data — information about how you use our website

We do not collect any special category data (such as health, financial or biometric information).

How We Collect Your Data

We collect data in the following ways:

• Direct interactions — when you fill in our contact form, send us an email or call us
• Automated technologies — as you browse our website, we may automatically collect technical and usage data via cookies and similar technologies
• Third parties — we may receive data from analytics providers

How We Use Your Data

We use your personal data for the following purposes:

• To respond to your enquiry about a vehicle or our services
• To manage our relationship with you as a customer or prospective customer
• To improve our website, products and services
• To comply with our legal and regulatory obligations

We will only use your personal data when the law allows us to. Most commonly we rely on your consent or our legitimate interests in running and growing our business, where those interests do not override your rights.

Cookies

Our website may use cookies — small text files placed on your device — to distinguish you from other users and to improve your browsing experience. You can set your browser to refuse all or some cookies, though this may affect certain functionality.

We do not use cookies to track you across third-party websites or for advertising profiling purposes.

Sharing Your Data

We do not sell, rent or trade your personal data. We may share it with:

• Service providers who provide IT and system administration services
• Warranty providers (such as Warranty Solutions Group) where relevant to a vehicle purchase
• Professional advisers including lawyers, accountants and insurers
• Regulators and authorities where required by law

All third parties we work with are required to respect the security of your personal data and treat it in accordance with the law.

Data Retention

We retain your personal data only for as long as is necessary to fulfil the purposes for which it was collected, including any legal, accounting or reporting requirements.

Enquiry data is typically retained for up to 2 years after your last contact with us. Customer data relating to a completed sale may be retained for up to 6 years in line with legal obligations.

Your Rights

Under UK data protection law, you have the following rights:

• Right to access — request a copy of the personal data we hold about you
• Right to rectification — request correction of inaccurate or incomplete data
• Right to erasure — request deletion of your personal data in certain circumstances
• Right to restrict processing — request that we suspend processing of your data
• Right to data portability — request transfer of your data to you or a third party
• Right to object — object to processing based on legitimate interests
• Right to withdraw consent — where processing is based on consent, you may withdraw it at any time

There is no fee to exercise these rights. We aim to respond to all legitimate requests within one calendar month.

Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. Access to your personal data is limited to those with a genuine business need.

Third-Party Links

Our website may include links to third-party websites. Clicking those links may allow third parties to collect data about you. We do not control these websites and are not responsible for their privacy practices. We encourage you to read the privacy policy of every website you visit.

Changes to This Policy

We may update this privacy policy from time to time. Any changes will be published on this page with an updated revision date. Where changes are significant, we will make reasonable efforts to notify you.

Contact Us

If you have any questions about this policy or wish to exercise any of your rights, please contact us:

You also have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection — www.ico.org.uk. We would, however, appreciate the chance to deal with your concerns before you approach the ICO.